Mumg is reviving the art of meaningful gifting by blending tradition with modern aesthetics.
From online to offline, it reimagines every gift as a heartfelt celebration of connection.

Mumg Gifting

2025

Mumg Gifting

Black*C
Branding, Web design, Art-Direction, Packaging

Industry:

Service

Duration:

25 Days

Introduction

Mumg began its journey as an online gifting store, committed to making special moments memorable through thoughtful presents.

Today, it steps confidently into the physical world—introducing an evolved brand identity, a warm and inviting retail presence, and a purpose that goes beyond products.

With a clear vision to “bring back the joy of meaningful gifting,” Mumg redefines the experience by blending tradition with modern aesthetics.
This is more than a new chapter it’s a revival of gifting as an art, a ritual, and a celebration of connection.
At Mumg, every gift is designed to speak from the heart.

Where Emotion Meets Experience,
Design Whispers the Story.

The name Mumg embraces a premium identity through curated experience zones and intentional design, whispering luxury not through logos, but through emotion, subtlety, and soul.

We shifted the voice from product-selling to feeling-sharing. The copy was crafted to whisper, tender, poetic, and heartfelt, inviting deeper connection.

Across website, packaging, social media, and in-store, we wove one consistent story, gifting isn’t a transaction, it’s a feeling that lingers.

Gallante speaks the language of emotion; elegant, timeless, and deeply human. Its sculpted curves reflect the soul of Mumg’s vision to turn every gift into an expression, not a transaction. This typeface doesn’t just carry words it carries meaning. It sets the tone for a brand that believes luxury is not loud, it’s felt.

We believe that gifting should be a personal and heartfelt experience, one that goes beyond convenience and carries genuine emotion. A meaningful gift isn’t just chosen in a moment; it’s the result of time spent thinking about the person, reflecting on your relationship, and selecting something that truly resonates. It involves care, attention to detail, and a thoughtful touch that turns an object into a memory. At its core, gifting should be an expression of love, gratitude, and connection, something that feels intentional and deeply personal.

Not a click, But a conversation.
Not a trend, But a tradition reimagined. This is Mumg.

This is Mumg.

We conceptualized a physical space that mirrors the brand’s soul calm, slow, and sensory. Experience zones were curated around emotions like Nostalgia, Celebration, and New Beginnings.

Every corner was designed to invite quiet joy, reflection, and meaningful exploration.