Bandhan
Black*C
Branding, Web design, Art-Direction, Packaging
Industry:
Furniture Retail
Duration:
35 Days
Introduction
Bandhan is more than a gifting brand—it’s a cultural revival wrapped in design. Born to bridge generational gaps, it reimagines tradition with a modern heartbeat.
• We intentionally avoid the word ‘luxury’ because our luxury is understood—it’s in the details, not the labels.
• We use cultural codes and design thinking to build a product that feels universal yet personal.
• We choose Indian prints not just for their beauty, but for their emotional equity.
The name Bandhan symbolizes deep connection and emotion, capturing the essence of meaningful relationships. The vertical element in the letter ‘d’ subtly represents a gift being wrapped, reinforcing the brand’s focus on thoughtful giving. An orange diamond atop the logo adds a touch of celebration and festivity, while the clean, modern typography reflects a contemporary identity that remains deeply rooted in tradition. Together, these elements create a visual language that is both elegant and emotionally resonant.
Sora brings clarity and modernity to our voice, perfectly complementing Bandhan’s clean, thoughtful, and intentional design. Its balanced curves echo a sense of inclusivity, bridging generations with warmth and ease. Every word feels accessible and rooted in purpose, reinforcing the brand’s commitment to meaningful, timeless communication.
The problem? Culturally rich families with modern children. Traditional parents with Gen Z kids. Colleagues who want to connect beyond the transaction. Bandhan exists to translate between generations through the timeless vocabulary of thoughtful gifting.
These warm, festive illustrations beautifully capture the magic of Diwali through the eyes of a child’s wonder and a grandparent’s grace. They depict timeless traditions passed down with love, laughter, and light—each sparkler, prayer, and shared glance reflecting the heart of intergenerational bonding. Stirring a nostalgic chord, the visuals celebrate how festivals like Diwali bring generations closer, weaving memories that glow brighter with each passing year.
Bandhan was never just a brand. It is a movement disguised as a box of memories. Our vision is to revive the ritual of gifting, not just as an act, but as a celebration of connection.
We believe that somewhere between ancient rituals and modern realities lies a sweet spot where meaningful design, storytelling, and emotional relevance collide. That’s where Bandhan operates.
Rooted in Andhra and Telangana, Kalamkari is a lyrical art form. Made with natural dyes and painstaking handwork, each Kalamkari piece tells tales of epics, rituals, and heritage. In our gifting philosophy, Kalamkari is the bridge between tradition and trend, bringing vibrancy, symbolism, and spiritual richness to every hamper.
Phulkari, literally meaning "flower work," isn’t just threadwork, it’s woven emotion. Originating from Punjab, this vibrant embroidery has long been a symbol of love, protection, and generational blessing. In Bandhan’s visual identity, Phulkari is a tribute to those unseen hands, the grandmothers, mothers, sisters, who stitched love into every fold.
